The Council of Ministers today authorized an advance of three million euros for the Spanish Tourist Offices Abroad (OET). The purpose of this advance is to meet the inexcusable expenses for the promotion of Spanish tourism made by said Ministries in the first four-month period of financial year 2022.
The objectives are to improve the image and positioning of the destination Spain, enhance the attraction and retention of tourists, support sales to Spain and improve connectivity, as well as acquiring studies and databases that allow maintaining knowledge of demand.
To carry out these functions, TURESPAÑA has a network of 33 Spanish Tourist Offices Abroad (OET) in 25 countries around the world, which operate in 47 markets and carry out more than 2,000 foreign tourism promotion activities.
TURESPAÑA's international promotion work is carried out annually through an “Operational Plan” that the Ministries execute in collaboration with the partners of the markets in which they operate and with the support of Spanish destinations. The OETs play a fundamental role in coordinating and supporting promotional actions.
In the midst of overcoming the pandemic, it is a priority to reinforce promotional actions to reactivate the Spanish tourism market and maintain international competitiveness against competing markets. For this, it is necessary to implement promotional actions in a more agile way and activating levers that allow the sector to be reactivated from the first four months of the year 2022.
It is worth highlighting the Turespaña Travel Safe campaign, which seeks to promote Spain as a safe destination. This campaign has so far generated more than 98.3 million impressions and 10.6 million viewings, which has resulted in almost 650,000 qualified flight searches.