The 2020 fairs plan of Turespaña contemplates the participation in forty-four international fairs in 26 markets in Europe, Asia and America.

This plan is part of the Turespaña strategy aimed at improving the profitability of international tourism, so it especially affects the acquisition of two specific segments of high-profitability consumers: travelers with greater purchasing power from European markets and tourists from distant markets.

The Secretary of State for Tourism, Isabel Oliver, considers “the promotion of our country is essential, especially in distant markets such as Asia or the United States that are a priority for us. The plan of fairs 2020 will help us to increase the visibility of the Spain brand and to capture new segments of demand that contribute to increase the profitability of the sector ”.

Among the objectives pursued by the 2020 fairs plan are the consolidation of the presence in non-EU markets, for which 18 trade fairs in Asia and America will participate (41% of the total), as well as in specialized fairs, mainly MICE and luxury 8 provided).

In the markets of Europe the number of fairs scheduled is twenty-six, ten less than this year, since given its character of mature markets, it has been decided to concentrate efforts in fairs of greater relevance and with a greater presence of co-exhibitors.

Turespaña will participate in 2020 in thirty-two general fairs, including important events such as Fitur, ITB from Berlin, WTM from London, MITT from Moscow, ITB China from Shanghai or Salon Mondial du Tourisme from Paris.



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