Antonio Garamendi has stated that "the best way to talk about 50-50 is with facts", and highlighted the progress made in terms of equality in the Confederation since he came to the presidency last November, as the appointments of two new vice presidents at the last CEOE Board of Directors last week, among others. The president of the Spanish businessmen wanted to underline “that they are not because they are women, they are because in each area they are the best”, and he has marked as common goal of the future "not having to fight for equality because this is a fact".
The event, organized by the consulting firm 50 & 50 GL presided over by Gloria Lomana, has had the intervention of the president of Inditex, Pablo Isla, who has talked with the journalist about global leadership from his vision at the head of a group in which 75% of the workforce are women and 80% in the case of the management team.
Gloria Lomana said that companies have "much to say", and stressed: "Today we have placed equality at the center of the debate." “Until now, women were denied leadership because they were too emotional, too sensitive. Today, women are turning this stereotype around, making it an opportunity. Equality is not only a just cause, but it is a generator of wealth, ”said the journalist, who has also asked men to accompany women on this path,“ because this is everyone's job. ”
The President of Mapfre, Antonio Huertas, who spoke about the silver generation, meritocracy, quotas and sustainability, and Isabel Tocino, VP of the Santander Spain Council and mentor of the Promociona program of CEOE, which has valued the role of mentoring of women to help others achieve leadership.
In addition, three expert panels have been developed. In the first one, moderated by the deputy director of ExpansionIñaki Garay, have told the experience the general director of Sales and Operations of Google, María Garaña; the president of Accenture Spain, Juan Pedro Moreno; the president of Fujitsu Spain, Portugal and Latin America, Ángeles Delgado; the president and CEO of Merck Spain and president of the Closingap cluster, Marieta Jiménez; and the regional president of Pfizer of Developed Countries, Beatriz Faro.
The second panel of experts, focused on network leaderships and moderated by journalist Marta Pastor, have been part of the writer and prize Planeta Espido Freire; the director of Strategy and Diversity of ESADE, Eugenia Bieto; the CEO and founder of WomanTalent and president of Influential Women, Beatriz Recio; the director of Spainmedia and Forbes, Ignacio Quintana; the president of Women in a Legal World and partner of Roca Junyent, Marlen Estévez; and the communicator Euprepio Padula.
The third panel, in which the 2030 leaderships have been analyzed from the point of view of technique and emotions, has been composed of the president of IBM Spain, Portugal, Greece and Israel, Marta Martínez; the general director of Facebook Spain and Portugal, Irene Cano; the general director of Human Resources of Mapfre, Elena Sanz; the Director of People Management of Santander Spain, Ana Irusta; the general director of Mastercard Spain, Paloma Real; and the designer and president of the Madrid Association of Women Managers and Entrepreneurs, AMMDE, Sara Navarro. Marta Michel, director of the magazine I donate, has been responsible for moderating interventions. On the other hand, the vice president of Netflix Europe, the Middle East and Asia, María Ferreras, gave five motivational levers for the leadership of ideas and innovation.
The day has ended with a hand in hand between the journalists Ana Rosa Quintana and Carlos Herrera, who have talked about leadership and have given the attendees some keys to achieve it from their own experience in the media. Herrera has said that leadership is that "people listen to you and believe you." For his part, Ana Rosa Quintana has stressed that in his generation "it is not that there was a glass ceiling, it is that that ceiling was made of reinforced cement", putting the focus on the progress made.
The closing of the day has been carried out by the president of the Community of Madrid, Isabel Díaz Ayuso, who has stated that you are blocking women “exist in many places, and that is where you have to put the accent”, and he added that in the region "there is less unemployment, less school absenteeism in girls and greater parity in the labor market than in the rest of Spain." Díaz Ayuso has also emphasized the need for men and women to "walk together" towards equality.