CEOE facilitates the expansion of Spanish companies through the Training Program for the Internationalization of Companies in Morocco, which will start its 5th Edition next September. Today the presentation of the Program took place, which brought together Experts, institutions Y Business.
Jose Alberto González-Ruiz, general secretary of CEOE and Javier Serra, director of Internationalization of ICEX, were in charge of inaugurating the event. Houda Benghazi, general director of the Moroccan Economic Committee Spain (CEMAES), presented together with Nuria Torrijos, Director of Development of CEOE Training, this 5th Edition of the Training Program for the Internationalization of Companies in Morocco.
The general secretary of CEOE, José Alberto González-Ruiz, stressed the need for Spanish companies to continue insisting on the foreign market and highly valued the process of adapting them when starting a business in third markets. In this regard, he highlighted the usefulness of the internationalization program to know in depth all the necessary information of the country in question.
A panel of experts that has had Luis Oscar Moreno, chief counsel of the Economic and Commercial Office of Spain in Morocco; Aziz El Atiaoui, adviser of Economic and Business Affairs of the Embassy of the Kingdom of Morocco in Spain, and Javier Iscar, president of the Moroccan Hispanic Court of Arbitration.
The company Evlox, participant in the third edition of this Training Program for the Internationalization of Companies in Morocco, has shared its testimony of the advantage that this program has meant in its internationalization process.
Alsa, already settled in Morocco, has had experience and lessons learned, through the mouth of its president, Jorge Cosmen.
The president of CEOE International, Marta Blanco and the deputy head of mission of the Embassy of Morocco in Spain, closed the day. Badre Rochdi. Both highlighted the importance of this program as a tool for the internationalization of Spanish companies in the Alawite country and suggested exporting this initiative to other countries, in order to promote triangular cooperation in third markets.