CEOE hosted on December 4 the closing of the II edition of the MK4Marketers Ecosystem project. The closing day, chaired by Mª Teresa Gómez Condado, General Director of CEOE Formation, and Sergio Alonso, Executive Director of ESIC B&MS, in which recognition was given to the marketing directors of these companies, who have made this II edition of MK4Marketers Ecosystem project, be a success.

Sanitas, Adevinta, Bankinter, Campofrío, Telefónica, Fnac and Metrovacesa, sand have been involved in leading themes and actively participating in hosting their offices and sharing their experience in “Trends in digital consumption. Digital Transformation ”,“ Agile Marketing ”,“ New customer insight: new marketing, CRM and sales roles ”,“ Inbound Marketing ”,“ Voice Commerce ”,“ Marketing Analytics ”,“ Blockchain in digital business ”.

The day brought together the marketing teams of the participating companies to put the finishing touch to the training received in these months, under the tutelage of the ESIC teaching team: Peter Boland and Loreto Martorell.

The creation of a collaborative environment, he exchange of experiences and a focus eminently practical, are the components that make MK4Marketers Ecosystem, be a success when converting the marketing department in the business growth and positioning accelerator.

He MK4Marketers Ecosystem project, has 42 participating companies and more than 250 attendees to date. He began his career in 2018, with his first edition, in which they led thematic: Samsung, Coca-Cola, BBVA, Ikea, Vodafone, Metlife, IBM and Google. Companies that made their best practices known by their protagonists: their marketing professionals.

In 2020, MK4Marketers Ecosystem will launch a new edition, a forum in which to share and debate on leading trends such as: "The journey of the new consumer", "Neuromarketing", "AI applied to Marketing", "Mixed Reality – (Virtual and Augmented)", "Chatbots in the digital strategy ”,“ Social Selling ”,“ Proximity Marketing ”.

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