Representatives of the Autonomous Communities of Galicia, Asturias, Cantabria, Navarra, La Rioja, Aragón, Castilla y León, Extremadura and the Canary Islands have formed this afternoon the Working Group of the Ways of Santiago, whose objective is to jointly plan initiatives and actions of promotion within the framework of Xacobeo 2021.
“The Camino de Santiago is one of our main tourist assets, one of the most renowned pilgrimage routes in the world, an example of sustainable tourism,” says Isabel Oliver; "With this initiative we want to expand the classic paths to vertebrate all the territories of Spain around an idea that unites us, such as Xacobeo, with the aim of attracting tourists, especially from distant markets, in 2021."
During the meeting, held at the Ministry of Industry, Commerce and Tourism, the Secretary of State, Isabel Oliver, detailed the proposal for a promotional strategy designed by Turespaña on the Camino de Santiago for the next two years. The main project has been chosen, according to the Ministry of Culture and Tourism of the Xunta de Galicia, the use of the Ministry of Tourism of Spain in Rome, located in the Plaza de España, as the nerve center of this action.
On the other hand, and within the framework of the 2020 marketing plan, to be closed by Turespaña with the Communities in the last quarter of 2019, special emphasis will be placed on including actions adapted to international markets and the demand profiles of each of them, for which the great heterogeneity of the aspects linked to the Camino de Santiago as a cultural route will be highlighted.
Likewise, the need to develop a unified digital strategy that fosters the tourist competitiveness of the Roads, within the framework of Xacobeo 2021, has been put on the table.