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The emergency situation that our society is experiencing these days has highlighted the need for digitization of the productive sectors in our country. Currently almost half of the Spanish population still lacks digital skills, which undoubtedly implies a high risk of exclusion in an uncertain and increasingly digital workplace.

Aware of this, Fundación Telefónica and the Spanish Confederation of Business Organizations (CEOE) announced in 2019 the agreement of the “Profesionales 4.0” program to promote the digitization of the Spanish productive sector. The initiative is part of “Conecta Empleo”, the Fundación Telefónica digital training program that offers free and quality training so that people can get a specialization in the most demanded digital professions, learn the necessary digital skills and competences and can connect to its participants with the country's technology companies.

Construction, a sector with great potential for digitization

The first sector to develop the digital training program will be construction. Fundación Telefónica and CEOE join forces and jointly launch with the joint entity of the sector, the Fundación Laboral de la Construcción, the online itinerary so that its workers can train in the most demanded digital skills.

The “Nanogrado Construcción 4.0” training itinerary consists of seven flexible modules and 220 hours of training, with cross-cutting knowledge common to any sector – digital marketing, web analytics or big data; efficient use of the smartphone in project management and new work environments and methodologies in industry 4.0-, and sector-specific skills -Building Information Modeling (BIM) methodology, introduction to Big Data, Internet of Things (IoT) or cases of digitization success in construction companies.

The itinerary is free and registration is open from today April 23, 2020. Register here https://conectaempleo-formacion.fundaciontelefonica.com/con-ceoe-y-flc

The construction sector is joining digitization, driven by factors such as: a new type of clients with changing expectations, a renewed generation of professionals, novel technological options or the launch of large infrastructure projects worldwide. According to data from the report "Digitization in the construction sector: the revolution in progress" by the multinational consulting firm Oliver Wyman, the digital transformation of this industry could mean up to 25% cost savings, since the information provided will help generate improvements, be more efficient and optimize resources. Since 2010, the construction industry has resulted in 1,200 startups, data that mark the trend towards digitization of the sector.

In the words of the director general of the Construction Labor Foundation, Enrique Corral Álvarez: “The construction sector is already in the process of digitization, especially due to the arrival of the new collaborative concept of work called Building Information Modeling, better known as BIM, which will mark and revolutionize the entire sector, as it already is doing in other nearby countries. For this reason, the implementation of this training initiative is even more relevant for all professionals who want to be up-to-date in the construction sector ”.

“At Fundación Telefónica we have spent years betting on digital training as a tool for social transformation, as a vehicle so that no one is left behind in the face of the new challenges of digitization that affects all the productive sectors of the economy. With the launch of this training, we join forces with the CEOE and the Construction Labor Foundation, to provide the necessary digital and cross-cutting skills to the construction sector. A common goal that allows the digital reconversion of the sector and opens up new professional opportunities for course participants ”, he affirms. Luis Miguel Olivas, global director of Employability and Educational Innovation of Fundación Telefónica.

According Juan Carlos Tejeda, director of the Education and Training department of CEOE: "Today more than ever it is essential to align the training of working people with the real needs of companies in the digital society, and in this training process, the synergies created thanks to the agreement between Fundación Telefónica and CEOE, to which the Construction Labor Foundation joins in the case of the project we are presenting today, will act as an important catalyst. "

Joining forces to connect people to the new work reality

The objective of the agreement between Fundación Telefónica and CEOE to carry out the “Profesionales 4.0” campaign is to launch a joint training program that can contribute to the training of workers in the different productive sectors of Spain, through content in format from on line.

Fundación Telefónica, through its “Connect Employment” program, will train its participants in digital skills, developing the training itinerary and connecting them with technology companies. For its part, CEOE will lead the coordination with those companies, business organizations, organizations and entities of the different productive sectors of Spain that are interested in being part of the program.

Fundación Telefónica, the social side of the digital age

Fundación Telefónica has been working since 1998 to be a catalyst for social inclusion in the digital age, mobilizing other social agents to join forces and drive transformation. With this vision, it seeks to improve people's development opportunities, through educational, social and cultural projects. Work in 4 strategic lines: Education, betting on its quality as a vehicle for social transformation, exploring, inspiring and transforming teaching models to end the educational gap; Employability, helping people to find job opportunities and train in the most demanded technological profiles; Digital Culture, creating and sharing cultural and technological knowledge through different initiatives related to science, innovation, art and STEAM learning; and Corporative volunteering, mobilizing through Telefónica Volunteers our employees, present in 32 countries, to carry out solidarity actions that respond to social needs.

Spanish Confederation of Business Organizations (CEOE)

Founded in 1977, the Spanish Confederation of Business Organizations (CEOE) integrates almost three million companies and freelancers from all sectors of activity on a voluntary basis, who are linked to CEOE through more than 4,500 grassroots associations. The Confederation directly integrates 250 territorial and sectoral organizations at the autonomous and provincial levels.

SMEs are represented in CEOE through the Confederation of Small and Medium Enterprises (CEPYME). Likewise, the self-employed are integrated into the Confederation through the National Federation of Self-Employed Workers (ATA). In this way, CEOE represents the entire Spanish business spectrum, large, small and medium-sized companies and the self-employed, before society, the Administration and the unions.

A Foundation at the service of the construction sector

The Construction Labor Foundation is the joint entity created by the sector itself in 1992, through the General Agreement of the Construction Sector, and the result of an exemplary social dialogue between employers and unions in the sector: the National Confederation of Construction (CNC), Construction and Services CCOO, and the Federation of Industry, Construction and Agriculture of UGT (UGT-FICA).

The Labor Foundation trains more than 80,000 workers in the construction sector every year in the more than 200 different training actions it offers.

Training, safety and health, and the employment of construction workers are its three founding pillars. It is made up of 17 Territorial Councils and has 48 own Training Centers distributed throughout Spain, 23 of which have a Preventive Practices Center (CPP).



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