The Minister of Industry, Commerce and Tourism, Reyes Maroto, has chaired this morning the Plenary of the Spanish Tourism Council (CONESTUR) where he presented the Modernization and Competitiveness Plan of the tourism sector that will involve a public investment of 3,400 million euros in the next three years and that will be part of the Recovery Plan , Transformation and Resilience that will have an estimated impact on tourism of 44,000 million euros.

“This is a plan that has as a priority to maintain Spain's leadership in the country's tourism competitiveness while helping to reactivate the sector and modernize the entire tourism value chain. We must take advantage of the crisis caused by the pandemic as an opportunity to accelerate the transformation of the tourism model, incorporating with levers digitization and sustainability in its triple dimension: environmental, socioeconomic and territorial, ”the minister stressed. Reyes Maroto also highlighted the need to "address these challenges together – public and private sector – to achieve economic and social reactivation in the entire value chain of the sector and the territory".

As Maroto has detailed to the CONESTUR members participating in the forum, the plan has five strategic areas of action: transformation of the tourism model towards sustainability; tourism product development and modernization of the tourism ecosystem; firm commitment to digitization and tourism intelligence; tourism resilience strategies for non-peninsular territories and special actions in the area of ​​competitiveness.

Thus, actions are planned to move towards a model of sustained and sustainable growth that allows Spain to maintain its position of world leadership by improving the competitiveness and profitability of the tourism industry, enhancing the differential natural and cultural values ​​of destinations and distributing in a more equitable the benefits and burdens of tourism throughout the territory. An investment of 1,905 million euros is planned, the main intervention being the Program of Sustainable Tourism Plans in Destinations endowed with 1,840 M €

The second lever of action will be the development of tourism product and modernization of the tourism ecosystem based on the creation and development of tourism products, combating the high degree of seasonality in Spain and an investment of € 99.7M.

There will also be a firm commitment to digitization and tourism intelligence, with a public investment of € 355M with the aim of increasing levels of productivity, profitability, employment and competitiveness through the promotion of digitization, artificial intelligence and new enabling technologies. in companies and destinations.

Reyes Maroto stressed that the plan addresses the specialties of the extra-peninsular territories, promoting the necessary transformations to ensure the sustainable development of tourism in the destinations.

Within the scheme presented today, tourism will also be driven by other components of the Recovery Plan aimed at commerce, promoting vocational training and digitization, or infrastructure and transport, among others.

Finally, the minister highlighted the importance of the protection network deployed by the Government, aimed at maintaining the productive fabric and jobs in the tourism sector. During his speech, he stressed that the investment effort exceeds 25,068 million euros since the beginning of the pandemic.

Spanish Tourism Council (Conestur)


Collegiate, advisory and consultative body attached to the Ministry of Industry, Commerce and Tourism, whose head holds its Presidency. Its 58 members belong to both the public sector (Autonomous Communities and Town Halls) and the private sector (representatives of the CEOE, the Chambers of Commerce, trade union organizations and professionals of recognized prestige from different areas of the tourism sector). Conceived as a forum for dialogue, participation and collaboration between the public and private sectors, its purpose is to favor the participation of the different Public Administrations with competences in the matter and of employers, workers and professionals who influence tourism, in the monitoring of tourism policies in Spain and in the activities of the State Tourism Administration.



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