The Minister of Industry, Commerce and Tourism, Reyes Maroto, today chaired the Executive Commission of the Network of Smart Tourist Destinations, before which she has presented the main lines of action of the Tourism Recovery Plan in which the Ministry is working to mitigate the impact of COVID19 in the sector.
"The role of the municipalities is essential to promote and guarantee smart and safe tourism, and will be the protagonist in relaunching a key sector, both for its economic weight and for its contribution to social and territorial cohesion," Reyes Maroto said. in his speech.
The minister has announced the creation of a new knowledge model to provide municipalities with elements for making tourist policy decisions: "We want to better understand the characteristics of the productive fabric that forms the Spanish offer and identify social trends that affect behavior of travelers, in order to anticipate eventual changes in demand ”.
Incorporation of sixteen new destinations
The Executive Commission has approved the incorporation of 16 new destinations, bringing the number of members of the Network to 121 (88 are destinations, 16 institutional members and 16 collaborating companies).
The destinations that have joined the Network today are: The municipalities of Badajoz, Burgos, Cangas de Onís, Cullera, El Campello, Gijón, Guadalajara, Puebla de Sanabria, Puerto del Rosario, Rota, Vitoria-Gasteiz and Bollullos de la Mitación ; the provincial councils of Ciudad Real and Lugo; and the associations of Campo de Gibraltar and Canal de Navarrés.
Today's telematic meeting was attended by the Secretary of State for Tourism, Isabel Oliver, the president of SEGITTUR, Enrique Martínez, the general director of Red.es, David Cierco, and the general secretary of the FEMP, Carlos Daniel Casares.
DTI Network Actions
As explained by Enrique Martínez, as a consequence of the COVID19 crisis, work is being done to improve and adapt the Diagnosis of Smart Tourist Destinations methodology and the recommendations of the Action Plan, with the aim of incorporating issues related to the situation that has arisen, such as future communication actions, repositioning in markets or employment support.
Likewise, a training plan is being designed for its members – focused on digital tools, hygiene issues, segment analysis and analytical capacities – that will allow strengthening capacities in the post-COVID-19 environment. During the last weeks, a “Red DTI COVID-19” channel has been created in Padlet to share information and good practices, organized webinars and tutorials, among other actions.
About the DTI NETWORK
The DTI Network, established on February 27, 2019, aims to promote a new frame of reference to consolidate the competitiveness of the Spanish tourism model. The executive commission is chaired by the Secretary of State for Tourism and has three vice-presidencies: one for organization (president of SEGITTUR) and two institutional (FEMP and Red.es), as well as eight members representing eight destinations (Benidorm, Calviá , Pontevedra, Arona, Palencia, Avilés and San Bartolomé de Tirajana and San Sebastián-Donostia).
Information about the Network: https://www.destinosinteligentes.es/