SEGITTUR and the Central American Tourism Integration Secretariat (SITCA) are organizing this week the first course on Smart Tourist Destinations for Central America, inaugurated by the Nicaraguan Minister of Tourism, Anasha Campbell; the executive secretary of SITCA, Ilka Aguilar and the president of SEGITTUR, Enrique Martínez.
The course, which is held online, has the participation of 70 representatives of tourism organizations from the seven Central American countries -Belize, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama.
Among the attending institutions are the Belize Tourism Board (BTB), the Belize Tourism Industry Association, the Guatemalan Tourism Institute (INGUAT), the Guatemalan Chamber of Commerce for Tourism (CAMTUR), the Ministry of Tourism of El Salvador (MITUR), the Salvadoran Chamber of Tourism (CASATUR), Honduran Institute of Tourism (IHT), National Chamber of Tourism of Honduras (CANCATURH).
They are joined by the Nicaraguan Institute of Tourism (INTUR), the National Chamber of Tourism of Nicaragua (CANATUR), the Costa Rican Institute of Tourism (ICT), the National Chamber of Tourism of the Coast, the Tourism Authority of Panama (ATP) and the Panama Chamber of Tourism).
This initiative highlights the international interest in the smart tourist destinations model, developed by the Secretary of State for Tourism through SEGITTUR.
The course will last five days in which the Spanish model of smart tourist destinations will be discussed, accessibility, governance and public-private articulation, technology and digitalization of smart tourist destinations, tourism innovation and sustainability.
The course is taught by the SEGITTUR technical team, which will be accompanied by heads of national destinations who have worked with the DTI methodology and will explain success stories such as the Smart office in Benidorm, the technological infrastructures of Santander or the Data Driven of Almería or the city of Valencia.
International destinations such as Tequila also participate to talk about their experience as a smart tourist destination; Montevideo that will present its Smart Office, Buenos Aires to share its tourism intelligence system or Costa Rica to publicize its tourism model based on sustainability.
Some of the companies in the DTI Network will also be present to show different solutions that respond to the needs detected among smart destinations.