The quarterly executive files on eighteen international tourist issuing markets published today by Turespaña confirm the transition to a higher quality model, thanks to the growing diversification of home markets.
The first nine months of 2019 show growth, both in the flow of tourists (+ 1.3%) and in spending (+ 3%), while hotel overnight stays are maintained. Especially noteworthy is the considerable growth of distant countries such as the United States, one of the best performing markets in the issuance of international visitors, with an increase to September of 14.2% in arrivals and close to 13% in spending. Asian markets also show great dynamism, with an increase in hotel overnight stays up to September of 22.4% in the Chinese market and 26.3% in the Japanese market.
For the Secretary of State for Tourism, Isabel Oliver, “these data are very positive because the diversification of issuing markets – and especially to attracting distant markets – favors the increase in profitability of the sector and helps to achieve more tourism seasonally adjusted, sustainable, profitable and competitive. They also show the effectiveness of the measures adopted these months within the framework of the general guidelines of the Sustainable Tourism Strategy of Spain 2030 approved in January ”.
With respect to the main emitting countries – United Kingdom and Germany – they show different behaviors. The British market shows stability as the decline in tourists has moderated, although spending has increased by 1.2%. As for Germany, it presents a downward corrective trend, returning to values more in line with the historical series. Both markets show the influence of a situation characterized by uncertainties in the international context such as Brexit, the bankruptcy of Thomas Cook or the economic slowdown.
The complete files can be consulted here: https://www.tourspain.es/es-es/ConocimientoTuristico/paginas/FichasEjecutivas.aspx