The Ministry of Industry, Commerce and Tourism, through the State Mercantile Society for the Management of Innovation and Tourism Technologies (SEGITTUR), will export the Smart Tourist Destination model to Colombia, where it will begin to work with the city of Medellín, for its conversion into a smart tourist destination.

Medellín, capital of the Antioquia region in Colombia and the second most important city in the country, has more than 2.5 million inhabitants and has undergone a great transformation in recent years, which has led it to be recognized as the city most innovative in the world by the Wall Street Journal thanks to the promotion of technological, cultural and educational solutions, which reflect an entrepreneurial and thriving culture of its population.

The Medellín City Council, through the Plaza Mayor Medellín Convention and Exhibition company, has opted for SEGITTUR, given its extensive experience in the project, since the methodology of smart tourist destinations of the Secretary of State for Tourism has been recognized by organizations international organizations such as the UNWTO, the OECD, the European Commission and the Inter-American Development Bank.

For the president of SEGITTUR, Enrique Martínez, “it is an honor and a great responsibility to be able to help the second city in Colombia on this path to be a smart tourist destination, which entails a series of advantages such as the revaluation of the destination through innovation and digitization, resulting in an increase in competitiveness, an improvement in the efficiency of production and commercialization processes and a boost to sustainable development in its three aspects: environmental, economic and socio-cultural ”.

For the Undersecretary of Tourism of Medellín, Ledys Vianey López Zapata, “This is a novel bet, it is to change the management model of the destination and that is consistent with the purpose of turning Medellín into a Valley of Software and democratizing the use of technology as the axis of development. The implementation of this model will allow the positioning of the city as an attractive destination with the capacity for transformation, which guarantees a sustainable development of companies and their population, promotes the generation of economic income, supports the reactivation of the tourism sector and allows its consolidation. as an innovative territory ”.

To carry out this work, the SEGITTUR team has already held a first meeting at the beginning of the project with those responsible for the Medellín municipality, in which it has been explained what it means to be a smart tourist destination, the methodology with which it is to work and the roadmap to be followed in the coming weeks.

The work will begin with the analysis of all the information of the municipality related to the five axes that make up the methodology, which covers governance, innovation, technology, accessibility and sustainability.

After this, a series of interviews will take place with those responsible for the different areas of the City Council, as well as with other organizations directly and indirectly related to tourism, since the smart tourism destination project tries to involve everyone, since tourism is a very transversal sector.

All this work is structured based on the Smart Tourist Destination methodology of the Secretary of State for Tourism, in which more than 400 requirements related to the five axes that make up a smart tourist destination are evaluated: governance, innovation, technology, accessibility and sustainability.

The results of the meetings together with the analysis of the information provided by all the agents involved will serve to evaluate the degree of compliance of Medellín in each of the axes, which constitutes the basis for the preparation of the diagnostic report and the action plan for its conversion into a smart tourist destination.



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