“The digitalization of SMEs in Spain is an unstoppable process, but there is still a lot of work to be done and to move forward, it is essential that all the actors involved in it find collaboration formulas in order to bring concrete proposals to SMEs” , highlighted Andrés Posada, Marketing Director of Orange Empresas, in the conference "The Digitalization of the SME, where to start?", organized today by Orange and CEPYME.
The objective of this meeting has been to analyze the importance of digitalization in small and medium-sized Spanish companies, a process that could cause a 5% growth in the GDP of our country.
In this sense, the general secretary of CEPYME, Pedro Fernández Alén, has highlighted at the opening of the day that digitalization is not an option, but a necessity for SMEs and has referred to the difficulties that these companies encounter when addressing the digitization processes “Its smaller size and resources sometimes conditions its ability to access the solutions and processes offered by the market. But, in addition, SMEs need the right information and advice to adopt the tools that best suit their needs. ”
Fernández Alén has indicated that “the cost of the implementation of the new technologies, the absence of qualified personnel or the ignorance of the offers are the main barriers that SMEs encounter when addressing their digitalization. These difficulties multiply as the size of the companies decreases, with microenterprises (from 1 to 9 workers) facing the greatest obstacles ”.
In his speech at the beginning of the day, Andrés Posada highlighted the need to face four fundamental steps to boost the digitalization of SMEs, such as: the analysis of the value chain, the selection of processes to improve, the definition of objectives and KPIs and the creation of an action plan.
According to data provided by the Marketing Director of Orange Empresas, today, Although 98.65% of companies have an Internet connection, only 22.8% use cloud services. And of this percentage, only 30% acknowledge using them regularly.
With regard to electronic commerce, although it stands as an upward value, the percentage of use is also low, since only 19.6% of companies already make sales through this channel.
On the other hand, 46.7% of companies use computer packages for the integration of the different areas of the company itself and 37.8% use CRM tools to manage their customers' information. Both percentages reveal a wide margin of growth in the process of digitalization of organizations.
In his speech, Posada has also anticipated the launch for the CEPYME partners of the free digital skills training initiative "Be + Digital", promoted by Orange and EOI.
Commitment to Spain and the business fabric of the country
Orange recently reached an agreement with CEPYME to publicize its products and services for SMEs and freelancers through the means and channels of CEPYME, including all business organizations nationwide.
With this agreement, Orange confirms its commitment to Spain, its economy and its business fabric. The company helps small, medium-sized and self-employed entrepreneurs (99.5% of Spanish companies) enjoy the advantages of the latest generation networks, as well as other technological solutions aimed at this segment.
As part of this collaboration, Orange becomes a sponsor of the VI edition of the CEPYME Awards, whose date will be announced shortly.