Both institutions want to show that the acquisition of counterfeit products not only contributes to the development of a fraudulent economy that violates Industrial Property rights and Competition rights but also causes the loss of legal guarantees and the rights they attend. consumers, for example, to the restitution of the good in case of lack of conformity.

At the same time and because, in general, counterfeit products do not comply with safety regulations, they tend to have a lower quality and represent a serious health hazard.

In economic terms, and according to data published in the 2019 Status Report of the European Union Intellectual Property Office (EUIPO), Spain suffers annual losses due to counterfeiting and piracy of 6.7 billion euros, which represents 10 , 6% of sales in the eleven key sectors of the economy and 146 euros per year to each Spanish citizen.

The focus of the campaign has been on online shopping, offering a total of ten recommendations that will help identify counterfeit products on the internet.

Ten recommendations before buying online

  1. Check the identity of the seller: the name of the store, its registered office as well as its contact information (address, email or telephone and fax) normally published within the "Legal Notice" and in the "General Conditions" of the website. Companies whose websites end in ".be", "is", ".fr" or any other extension of a European country do not necessarily have to be located in the European Union.
  2. Seek opinions from other users. Those that are excessively positive or too vague may be from the online store itself which would constitute an illegal practice.
  3. Investigate if the store has seals of confidence in which case, check on the website of the company that gives it that the store in which we are going to buy really has such a seal.
  4. Evaluate the web design. Web pages with spelling or grammatical errors, poor quality images, or whose design does not seem very professional may contain counterfeit products.
  5. Locate consumer rights. The website must contain clear and sufficient information on the rights that citizens attend in matters of consumption such as the right to withdraw during the first 14 days without justifying the reason or the term of the minimum legal guarantee.
  6. Check that the product can be displayed. The online store must show the image of the product with sufficient quality in order to observe its characteristics.
  7. Compare the total price (taxes included) on different websites, as well as possible additional expenses such as shipping, special packaging or customs duties. An excessively low price is cause for suspicion.
  8. Verify that the website is an authorized sales channel. Check on the website of the official brand that the online store where the purchase is going to be made is an authorized sales channel.
  9. Ensure that the means of payment is safe. Verify that the URL of the website starts with https, preferably pay with a credit card and avoid direct money transfers.
  10. Assess the cost / benefit of reconditioned products. The warranty and quality of these products are usually different from those of new products.

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