The CEO of International CEOE, Marta Blanco, participates in the WTO Public Forum 2019, which is being held in Geneva these days under the motto “Move trade forward: adapt to an evolving world”. Together with her, the panel “Dead angles and blockades: how to revitalize and update the WTO through reform”, the president of World Trading Company Egypt and Nanotech and a member of the board of directors of the Federation of Egyptian Industries (FEI) ), Mohamed Kassem; the Sherpa before the B20 of the Argentine Industrial Union (UIA) and corporate director of International Affairs and Special Projects of the Techint Organization, Fernando Landa; and the senior vice president of Industrial Policy of the US Chamber of Commerce related to international trade and investment policy, John G. Murphy. The session is moderated by the founder and editor of, Iana Dreyer.

The Public Forum is the most important annual external projection event of the WTO. It is a unique platform for Heads of State, parliamentarians, representatives of world-leading companies, students, academics and non-governmental organizations to meet and discuss a wide range of issues related to the WTO and some of the main current issues related to trade and development. Each year more than 1,500 participants attend the Forum.

Forum Theme

According to the WTO, the commercial landscape is increasingly characterized by the evolution of technology, production methods, employment structure, demand patterns or demography and climate, among bull factors. For this reason, last year during the Forum, the changes that influence the trading system and how world trade would evolve in the coming years were analyzed. On the other hand, according to the Program, this year goes one step further and sets out how trade and the trading system can adapt to these changes. For this, issues such as “services – the new commercial frontier” are addressed; the next generation, that is what millennials and the Z generation expect from the world trading system; and the next chapter of the WTO, aimed at strengthening the trading system.

With regard to the panel “Dead angles and blockades: how to revitalize and update the WTO through reform”, Marta Blanco together with the other speakers address issues related to the WTO reform.

In this sense, they talk about the importance of the WTO for companies, as the main guarantor of a set of trade rules, and the reform of this international organization, in order to improve its operation, especially in the part related to monitoring and notification mechanisms, and modernize the rules to adapt them to the new challenges posed in the fields related to services, electronic commerce, industrial subsidies, public companies and technology transfer, among others.

The session, according to the WTO program, will be carried out by the Global Business Coalition, which brings together leading business associations of the world's most important economies, which act on behalf of 21 million companies. These and other issues are those that will be addressed by the president of CEOE International, Marta Blanco, during her speech at the Forum.

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