On Wednesday, December 2, the President of the Council of Tourism, Culture and Sports of CEOE, Marta Blanco, participated in the event organized by IBM “Technology as a decisive factor in the acceleration of Tourism and Transport – Models of efficiency and IT optimization ”. This meeting tried to address the recovery of tourism companies from the crisis caused by COVID-19 based on technology, making decisions and prioritizing initiatives related to the IT environment.
This event was attended by representatives of leading companies in the implementation of new technologies in the tourism sector such as NH, Alsa, Renfe or Grupo Piñero. Likewise, Natalia Bayona, Director of Innovation, Investment and Education of the UNWTO and Dolores Ordóñez, Vice President of International Organizations of Turistec, participated in the event.
Speech by the President of the Council of Tourism, Culture and Sports of CEOE:
In her speech, Marta Blanco stressed the need for Spanish companies to continue with the exercise of reinforcing digitization, which was made more dynamic in the pandemic.
He also pointed out that the final fall in terms of the number of tourists and their expenses will depend on mobility. It is essential that governments take coordinated measures that promote safe mobility. CEOE is committed to the elimination of quarantines and progress towards faster and cheaper tests. With this, it will be possible to begin to recover international mobility, fundamental in the export of services and, therefore, in the financing of our economy.
Finally, he stressed that it is time to invest and prepare for when demand recovers. Especially, the high competitiveness caused by the pandemic makes it necessary to invest in new technologies to improve efficiency and business processes. The Spanish tourism sector cannot be left behind. In doing so, partners like IBM are a vital help.
You can find more information about the event at this link.