The second day of the congress DigitalES Summit 2019 held a panel discussion on the technological challenges for tomorrow's world in which Juan Pedro Moreno, Accenture President Spain, Mariangela Marseglia, Amazon Country Manager Spain and Italy, César Cid, Arca CEO Tony Tony Yong, CEO participated from Huawei, Ignacio Bueno, General Director of the Vigo Center of Groupe PSA and Antonio Coimbra, President and CEO of Vodafone.

Juan Pedro Moreno opened the debate by pointing out that it is no longer technology that is changing society, but that it is society that is changing technology. "The competitive map of the countries change because they no longer think only of quality and price but also of the experience provided." The head of Accenture referred to the hyperpersonalization of services.

In addition, he referred to a new wave of competitiveness based on the degree of digitalization of the companies themselves: the transition to industry 4.0, intelligent company, the connected worker … are indicators of digitalization of companies that will make them more efficient.

Moreno announced the signing of a sane with Vodafone to pilot the use cases that Vodafone will deploy with its 5G.

Huawei CEO Tony Jin Yong pointed out that "our will for the future is that in the next two three decades society will enter an era of intelligent society: all accessible, connected and intelligent." “A world with more sensors more connected to information that becomes digital signals that can offer interactions through sensory channels to be immersed in the experience. ICTs will have an essential role: the cloud and connectivity essential for cohesion between the physical world and the cloud, all integrated by artificial intelligence ”.

Ignacio Bueno, from PSA Automobiles contributed the vision of the automaker that must adapt its manufacturing processes and its products to the new demand.

For his part, Antonio Coimbra, president of Vodafone, claimed the role of operators as a “digital transformation engine”. According to the highest representative of the operator in Spain “without new generation networks it is not possible to boost the digital transformation. It is the main role of operators to provide 5g fiber or the internet of things: iOT networks also fiber to enhance applications deployed in Spain ”

But more important is the second role of the telco: “we also have to position ourselves as a strategic partner of companies. Spain is a country of SMEs, and they have a hard time knowing how they have to do, we must work with them in their transformation ”

According to the latest Vodafone report on the business sector, SMEs Spain only 43% have a digitalization plan and only half have a budget to execute it.

The head of Amazon Spain, Mariangela Marseglia, also highlighted the role of SMEs in this digital revolution and in their role in a global market where they compete with companies around the world. According to Marseglia, “more than 50% of what is sold on Amazon is through small companies, 8,000 Spanish SMEs already sell on our platform and these companies already export 400 million euros, a 50% growth over the previous year . ”

ARCA CEO Cesar Cid, a telecommunication technology enabler, highlighted the challenges of the labor market and the transformation of employment. "60% of employment will be reduced by 20% by automation, however, other professions that are already being demanded will also be created." That is why, for Cid, education is fundamental “promoting STEM careers and continuous and agile training models”

In this regard, the head of AMAZON said that on the platform "we started introducing robots in 2012 in warehouses, but we created another 300,000 thousand jobs of another type." For Marseglia “it is important to invest in the development of new skills for workers.

Antonio Coimbra has referred to the recently launched commercial 5G deployment. For Coimbra "the prospects are even better than the Government points out since this 5G is already real in 15 cities in Spain in collaboration with Huawei and Ericsson."

The president of Vodafone announced the start of pilot tests in Andalusia with more than 20 million euros to test the potential of 5G.

In this sense, the head of Huawei Jin Yong said that “in Spain we have to promote openness to the market and foster external alliances; the government is doing very well to encourage different sectors to participate ”

Juan Antonio Moreno, of Accentur, ended up referring to "technology and infrastructure are not a guarantee of success". For Moreno "we will not do digital transformation of Spain if there are no judges, doctors, or professionals who accept that there are tools of prediction and technological use that can change the way they work."

Rule digitalization

During the morning, Francisco Polo, Secretary of State of the Digital Agenda, also spoke at the DigitalES Summit, who stressed the importance of “governing digitalization and putting people at the center” of this revolution. Polo has referred to the "fears and questions" generated by the advance of digitalization in citizens, such as the risks arising from sharing data on the network, the increasing automation of employment, etc.

Given this, Polo says that "digitalization must be the way to ensure a better future for all" and this poses important challenges in education, to train citizens in new digital skills; in employment and in the challenge of modernizing the economic model to improve competitiveness. In addition, the Secretary of State has highlighted other key challenges, such as "protecting democracy and fundamental rights in a world, the digital one, which transcends borders."

Digital SUMMIT 2019

The DigitalES Summit 2019 congress celebrated its second day with three outreach topics for the digital future of Spain: the world of tomorrow seen from technological solutions, mobility in the digital era, and the future of employment and education. The day was attended by the Minister of Industry Reyes Maroto and the Minister of Education Isabel Celaá.

In addition, the meeting ended with a conversation between the presidents of the Government Jose María Aznar and Felipe Gonzalez, to talk about the role of state policies in promoting digitalization and technology as an element of geopolitical leadership.



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