CEOE has gathered about 50 dircoms of territorial business organizations associated around the Territorial Project, during an event held in Madrid on November 25 and 26 and which has been sponsored by AENOR and the consultant Vinces. The objective of the project is to connect all the regional associations of Spain, which together represent more than three million entrepreneurs and freelancers in our country.

For this purpose, during the last year five working groups have been created and 10 meetings of communication directors of CEOE member organizations have been held in different parts of Spain: Burgos, Oviedo, León, Valencia, Seville, Malaga, Palma de Mallorca and several in Madrid.

The event, which has been held in two days, has had the participation of experts in various fields related to corporate communication on its first day. Thus, the managing partner of Vinces, a consultant specialized in advising the CEO in his relations with the Public Administration; and the executive director of the Spanish Network of the Global Compact, Cristina Sánchez, responsible for strategic planning, project coordination and financing of the organization.

During the second day, the director of communication and brand of AENOR, Jesús Gómez-Salomé; the journalist and president of the consultancy 50 & 50 GL, Gloria Lomana; academics experts such as Alfredo Arceo, full professor at the Complutense University of Madrid and master's degree in Corporate and Advertising Communication; the marketing expert and doctor in Senior Business Management, Jesús Hernández Ruiz; or the specialist in digital communication and director of large accounts of Atrevia, Hugo Caula.

In addition, attendees were able to learn about the good practices in corporate communication of five of the DIRCOM participants in the meeting, who presented their proposals at a round table moderated by Hugo Caula. The CEOE CEO, Antonio Garamendi, was in charge of closing the meeting.

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