The Minister of Industry, Commerce and Tourism, Reyes Maroto, has presented together with the president of the Canarian Executive, Angel Victor Torres, the general lines of the Sustainable Tourism Destination Strategy, which will lay the foundations for a new tourism model to transform destinations according to sustainable criteria aligned with the Sustainable Development Goals (SDGs) of the 2030 Agenda, within the framework of the Recovery, Transformation and Resilience Plan 'Spain Can'. The presentation was also attended by the president of the Cabildo de Lanzarote, Maria Dolores Corujo, the president of the Tourism Commission of the FEMP, Alfonso Rodríguez Badal, the Secretary of State for Tourism, Fernando Valdes and the Minister of Tourism, of the Government of the Canary Islands, Yaiza Castilla.

During the event, held today in Lanzarote, the Minister of Tourism stated that “the future of tourism will be sustainable or it will not be. For this reason, in the next three years we are going to invest more than 1,900 million euros in our tourist destinations to reinforce their sustainability in its triple dimension: environmental, socio-economic and territorial ”.

“From our most international sun and beach destinations to inland towns, through large cities and urban destinations with a tourist identity, we are going to support our destinations to become true poles of innovation and tourist attraction that are more resistant to challenges such as climate change and digitization, and that they contribute to diversifying our offer and seasonally adjusting demand to attract a higher-spending tourist ”, added the minister.

Prepared by the Secretary of State for Tourism with the participation of those responsible for tourism from the Autonomous Communities (CCAA) and the Spanish Federation of Municipalities and Provinces (FEMP), the strategy establishes the objectives and results expected by the Sustainability Plan programs , while defining the destination categories in which these actions will be carried out.

“We seek a balanced development of our tourism potential, distributing the wealth generated by this activity throughout the territory, generating employment opportunities also in those areas affected by depopulation. Other objectives pursued by the strategy are to increase the competitiveness of destinations, incorporate sustainability and digitization in the management of tourism resources, infrastructures and products, and improve the quality and natural capital of the tourism system ”, explained the Secretary of state, Fernando Valdes, in his speech.

Destination typologies

Sun and beach tourist destination

It represents 65% of the total supply and demand for tourism in our country and is facing a profound change in the competitive paradigm. The strategy seeks to increase its competitiveness, reinforcing the variety of the tourist experience, the management of this experience thanks to digital tools and the constant elevation of quality standards.

Rural tourist destination

With a tourism potential and a wide margin for development, the objective of the strategy is its integration into the tourism system, meeting the objectives of the demographic challenge and contributing to the seasonal adjustment, deconcentration and distribution of tourist income. In addition, it seeks to improve the quality of life of its inhabitants, generate job opportunities, revitalize aging social spaces, and generate associative and business fabric on a local scale.

Urban tourist destination

It concentrates approximately a quarter of the international tourist demand towards Spain. The Strategy will support the renewal of the cultural and leisure offer, expand and diversify the areas of interest and the implementation of digital tools that allow better management of tourist flows. In addition, improving the historic centers, the conciliation of uses in the neighborhoods and making a commitment to challenges associated with green mobility or the naturalization of the city.

General objectives

The Strategy for Sustainable Tourism in Destinations responds to two general objectives. In the first place, to support Spanish tourist destinations, whatever their scale and the type of demand to which they respond, in a transformation process that leads them to become tourism innovation poles capable of integrating environmental, socioeconomic and territorial sustainability into their offer, and of developing resilience strategies in the face of new challenges in the tourism ecosystem, from climate change, to tourist over-demand or health and security crises.

The second objective is to achieve greater territorial cohesion, not only relating the offer and the destinations of each territory, but also creating connections between the destinations of different regions. In this sense, the Sustainability Strategy seeks a balanced development of tourism potential throughout the territory, at the same time that it intends to consolidate bonds of solidarity within the communities, so that they contribute to the solution of common problems.

Expected results

The expected results of the Strategy are, firstly, to improve tourist destinations thanks to investment in key actions to increase their competitiveness that allow for a driving effect on tourist demand and a boosting effect on the private tourism sector; second, to effectively incorporate sustainability and digitization in the management of tourism resources, infrastructures and products at destinations; thirdly, diversify the supply of tourist destinations to help generate employment and activity opportunities, redistribute income and favor territorial cohesion and deconcentration of demand and fourthly and lastly, improve the natural capital of the tourism system, guaranteeing its sustainability through the reduction of emissions, the improvement of waste and water management, the protection, restoration and tourist use of ecosystems, their renaturation and the introduction of actions to prevent or mitigate the effects of climate change .

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