Víctor García Brosa, deputy general director of the CEO of the Cementos Portland Valderrivas Group, has been elected president of the Grouping of Cement Manufacturers of Spain, Oficemen, after the last board of directors held by the cement company. García Brosa relieves Jesus Ortiz Used, CEO of Heidelberg Cement in Spain.
From his new responsibility, García Brosa will lead all those initiatives of the Spanish cement industry aimed at facing the current situation of the sector, marked by a sharp drop in domestic consumption – 80% since 2007 -, together with the loss of competitiveness in the market international motivated mainly by the high energy costs of production that supports the industry in Spain.
“The electrical energy consumed by our factories is, on an industrial level, between 20 and 30% more expensive than in France or Germany. Adding to this situation is the uncertainty about the interruptibility service and the new electric tolls, which can generate even more differential with European electricity prices, ”explained the new president of Oficemen. "With regard to the new European requirements on CO2 emissions, our industry does not perceive them as an additional cost, but as a challenge in the continuous improvement of reconciliation and harmony with the environment," said García Brosa.
"The energy use of non-recyclable waste is an urgent need both for the competitiveness of our industry and for our country, which can no longer use landfills," he explained. "These challenges and growing demands that impact on the domestic market are also reflected in the loss of foreign competitiveness and the fall in exports," continues the new president of Oficemen, who concludes that "if this context remains unchanged , we observe with concern and uncertainty the future of the cement industry in our country ”.
García Brosa has been linked to the cement sector since 2005, when he joined the Cementos Portland Valderrivas Group to create the Strategic Planning area. After increasing his skills in the company for a decade, he was appointed CEO of the Group in 2015, being responsible for the business of Spain, USA. UU., Tunisia and United Kingdom. He currently holds the position of Deputy General Manager to the CEO and is a director of various companies.
Víctor García Brosa, 48, is a chemical engineer from the National University of Mar del Plata and an MBA from the Massachusetts Institute of Technology (MIT). The new president of Oficemen began his professional career at Basf and Hoechst (now Sanofi – Aventis) in Germany, from where he went to Exxon Mobil in Argentina. After his MBA, he joined McKinsey & Company, where he worked in strategic consulting in Spain, USA, Germany, Sweden and Mexico, before finally joining Cementos Portland Valderrivas.