CEJUEGO, employer of the private game in Spain, has asked that urgently approve a regulation of publicity of the state and online game, a request that they have been requesting and demanding from the authorities since the publication of the current law (dating back to 2011) and that would mean the reduction in the number of ads and a change in the messages transferred, something that would be aligned with the demands Current society.
The Game Business Council has positioned itself in favor of regulating advertising in terms of quantity, messages and schedules, especially to protect the most vulnerable sectors of the population such as minors. However, the employer considers that no case should be prohibited since this measure would mean a "serious setback for society in general and the game in particular." CEJUEGO also recalled that the gaming sector has been part of the leisure and entertainment offer of Spanish society for more than 40 years and that most citizens enjoy the game with full normality, as evidenced by the fact that the index of problematic game in Spain (0.3%) is one of the three lowest in our European environment and has not increased in recent years, according to data from both the DGOJ and the Ministry of Health.
The sector is in favor of approving more restrictive measures that meet the current demands of society and that they should be the same for both private and public gaming, since “the essence of the game is the same and the announcements of both Lotteries and the ONCE have the same nature and pursue the same ends as those of the private sector, therefore, their consideration and regulation must be the same ”.
Five measures to regulate the publicity of the game on radio and TV:
- Limitation on exclusive schedules for adults
- Limitation to specific sections during sporting events
- Reduce total impacts on sporting events
- Do not announce bonuses or fees
- Explanatory and / or informative announcements
In this sense, CEJUEGO proposes limit radio and television advertising to exclusive schedules for adults, except certain sections during the retransmission of sporting events where advertising would be allowed.
It is proposed reduce impacts during these sporting events, with limited number of ads, also in their content excluding bonuses or fees and allowing only ads informative and / or explanatory.
As they have recalled from the sector, the position of regulating advertising has already been transmitted numerous times to the various State Administrations. In recent years, the employer has met with the main public representatives and political positions of all parties to demand a change in regulation. Currently, companies are subject to the code of conduct of the General Directorate of Gambling signed in 2012, which dictates a series of principles for the "self-regulation" of the sector under the supervision of the independent body of the advertising industry Autocontrol. "However, we believe that this is not enough, that new times require new measures," added the CEO of CEJUEGO, Alejandro Landaluce.
The game is a strategic sector and an engine of economic growth, generator of employment and very important wealth. Since its legalization in 1977, the game offers one more option within the leisure and entertainment offer of the Spaniards.