The Minister of Industry, Commerce and Tourism, Reyes Maroto, has presented at the Museo del Traje in Madrid the 'Strategy for the Creation, Innovation and Strengthening of Tourism Experiences in Spain', a new tourism program that will have a budget for the next three years of 100 million euros. This program is part of the Modernization and Competitiveness Plan for the Tourism Sector financed with the Next Generation EU recovery funds. A program designed to support the networks of public and private actors that, distributed throughout the national territory, work on the same experiences. This will improve the experiential offer that Spain makes available to its visitors and attract quality tourism.
During her speech, the Minister stressed that Spain "is much more than a destination, it is an experience: it is culture, gastronomy, heritage, music, its peoples, in short, Spain is lived." For the head of Tourism, Spain is “a pioneer in launching a country strategy that responds to new consumer habits. Tourists are more aware of their free time and leisure and demand unique experiences that mark differences in relation to the consumption of traditional tourism products, thus demanding a more diversified and enriching offer. The purpose of the strategy is to continue maintaining our tourism leadership, also in terms of product ”.
The Secretary of State for Tourism, Fernando Valdés, also took part in the presentation ceremony, whose department will publish before the end of the year the first call for aid in competitive competition for Spain Tourism Experiences projects.
The strategy recognizes tourism as a multi-actor space, where private actors act, making up a dynamic and central sector for the country; public actors, responsible for the management of destinations and common goods on which a large part of the offer is built, and actors of organized society, such as associations and foundations whose work focuses on tourism.
In addition, this plan acts on the need to align any action in the field of tourism with the broad lines of action set out by the European Union and those that structure the Government's action plan to overcome the crisis caused by Covid and seek formulas that allow come out of it strengthened.
Strategy objectives
The general objective of the Strategy for the Creation, Innovation and Strengthening of Tourism Experiences in Spain is to strengthen the networks of actors that work on the creation or adaptation of experiences at the country level, as well as to increase and improve the tourist experiences in Spain that they put into value the tangible and intangible heritage related to the authenticity of the territories and their populations for its international promotion.
The Strategy presented today, in addition to helping to improve the competitiveness of our tourism model, has other intermediate objectives:
1. Diversification and seasonal adjustment. Develop new tourism products and improve the capacities of destinations to achieve a diverse offer and a seasonally adjusted demand.
2. Deconcentration. Develop products and destinations to attract tourists to new rural or inland destinations, reducing the pressure on pioneer destinations, especially by protecting the natural environment and historical and cultural heritage. This will address a fundamental objective such as the demographic challenge.
As specific objectives we can point out:
Improve the sustainability of tourism experiences, both environmental, social and economic, by incorporating good practices and aligning them with objectives of ecological transition, demographic challenge and circular economy.
Promote the digital transition applied both to resources, as well as to products and services to transform existing tourist experiences or allow the emergence of new tourist experiences and improve efficiency, accessibility and agility.
Improve the exchange of good practices to achieve smart, sustainable and inclusive growth in the territories and contribute to greater social and territorial cohesion in tourist areas.
Achieve, through the search for new mechanisms and processes, improve governance in the tourism sector, enabling formulas and spaces for common work that allow collaborative innovation at the country level.
Support entities that already work in cooperative logic, such as the associative fabric and other models of tourism entities, to improve trust between agents and promote the improvement of networking.
Improve resilience capacity, increasing the preparation of companies, destinations and citizens in the face of crises or problems that the sector faces.
