More than 2.3 million passengers arrived in Spain in June 2021 from international airports. This is the best record since the start of the pandemic, even surpassing the activity recorded in July of last year. Even so, the numbers are 75.8% below those registered in June 2019, according to data released today by Turespaña.

"The early implementation of the EU Digital COVID Certificate from the beginning of June in Spain, together with the authorization of non-essential travel from the United Kingdom, have had a positive impact on international passenger arrivals to our country and have allowed to start the summer season earlier and in better conditions than in 2020 ", has valued the Secretary of State for Tourism, Fernando Valdés. The challenge now passes, he added, to be able to extend the summer season "at least until October".

The new measures to open up to tourism in June triggered arrivals from the United Kingdom, a main market for Spain that, since its effective exit from the EU in early 2021, was practically inactive. Last month, on the other hand, 156,341 passengers traveled to our country from British airports, 232% more than in May.

Germany, main issuer

Germany was the main issuer of passengers in June, with 579,059 travelers, 24.8% of the total, who went mainly to the Balearic Islands. It is followed by France, with 247,752 people (10.6% of the total) whose main destinations were Catalonia and the Community of Madrid.

From Italy, 9% of the passengers arrived (209,177) who went mainly to the Balearic Islands and Madrid, while the Netherlands issued 7.6% of the total number of travelers (176,737) and whose main destinations were the Balearic Islands, the Valencian Community and Andalusia .

For the third month in a row, arrivals from all major sending countries increased. Comparing with the 2019 figures, Poland is the country showing the highest degree of recovery (-47.7%).

Balearic Islands, first destination

In June, the Balearic Islands was the first destination community, with 28.4% of the share (664,013 passengers); followed by Madrid, 21.3% (497,397); Catalonia, 15.6% (364,092); Andalusia, 12.3% (286,312); Valencian Community, 11.4% (266,596) and the Canary Islands, 9.6% (224,538).

By airports, Palma de Mallorca was the one that received the highest volume of international passengers (508,122, 21.7% of the total), followed by Adolfo Suárez Madrid-Barajas (497,394, 21.3% of the total); Barcelona (349,755, 15%) and Malaga (237,394, 10.2%).

53.1% of the passengers who flew to Spain from international airports did so on low-cost airlines, while the remaining 46.9% chose traditional airlines.

Tourespaña Reportto



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The Secretary of State for Tourism urges the sector to participate in the creation of a tourism data space, a tool contemplated in the National Recovery, Transformation and Resilience Plan 'Spain Maybe' that seeks to ensure that companies share information safely with the In order to improve the offer and develop new products and services based on detailed knowledge of tourists.

“The creation of an industrial data space can now act as a catalyst for sustainable and innovative tourism development. For all these reasons, it is of the utmost importance that companies in the sector participate in this initiative, sharing data to create innovative and customizable tourism products or services that support the evolution of the sector ”, explains the Secretary of State for Tourism, Fernando Valdés, in an invitation to the tourism industry to respond to the expression of interest opened by the Ministry of Economic Affairs and Digital Transformation (MINECO).

In an open letter, the Secretary of State urges the sector to join the Spanish GAIA-X Hub and the working group corresponding to the tourism data space. The deadline to respond to this expression of interest is open until 11:59 p.m. on July 23, 2021 through the following link: https://portal.mineco.gob.es/es-es/ministerio/participacionpublica/consultapublica/Paginas/mdi-gaia-x.aspx

Subsequently, the Secretary of State for Tourism, in coordination with MINECO, will organize a specific workshop on the tourism data space in the third quarter of 2021, which will mean the beginning of a conversation with the sector to define needs and determine resources necessary for the achievement of the proposed objectives.

“The tourism sector and the Administration must jointly determine the composition of the industrial data space. Elements such as mobility, security, supply and demand for tourism products or information on the environmental sustainability of destinations will be a priority in the data space, ”adds the Secretary of State in the letter.

Spanish leadership

Tourism is an essential sector for the economy of our country. In 2019 it represented 12.4% of the national GDP and generated 2.72 million jobs.
After the pandemic, the tourism industry can find an excellent ally in the industrial data space, in the opinion of Fernando Valdés. Digital transformation and the use of data can be one of the levers to achieve an improvement in the quality of the offer.

This new infrastructure will also represent an effective tool for the updated and detailed diagnosis of tourist activity and to be able to analyze the situation in real time.
The industrial data space for tourism is proposed as a digital infrastructure so that the sector begins to work together through a data and reference architecture and without losing the sovereignty of its data.

From an operational point of view, it is intended to move towards predictive models and decision support systems. From a strategic point of view, it is about developing public policies and tourism plans based on evidence that allow the effectiveness of the actions to be traced.



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The tourism sector closed May with 109,899 more members of Social Security than the previous month, which brings the total number of contributors linked to tourism activities to 2,198,985, according to the data included in the Report on Employment in Tourism prepared by Turespaña and released on this day.

“The end of the state of alarm, the improvement in the epidemiological situation thanks to the advance in vaccination and the beginning of the summer season are behind these data, which we trust will continue to improve month by month as the recovery that we have already started ”, has valued the Secretary of State for Tourism, Fernando Valdés.

In relative terms, membership increased by 5.3% in May compared to April, a growth that was recorded in all branches of activity (hotels, travel agencies and other tourist activities).

The year-on-year drop in affiliates linked to tourism activities moderated to 1% and represented 21,543 fewer workers in absolute terms. In May, the affiliates of the tourism sector represented 11.4% of the total affiliates in the national economy.

Affiliation by sectors and communities

The growth in membership in the month of May compared to April was recorded in all branches of activity. The hotel industry added 100,946 new members, travel agencies and operators another 90, and other tourist activities 8,863 new contributors.

In interannual terms, on the other hand, the branch of other tourist activities grew by 2,249 affiliates, while the hotel industry decreased due to the decrease in accommodation services (-24,651), but increased in food and beverage services (+6,956), and fell also in travel agencies (-6,187).

By Autonomous Communities, there have been interannual increases in absolute terms in Andalusia (+8,828), Valencian Community (+5,116), Castilla-La Mancha (+3,544), Catalonia (+2,052), Murcia (+1,163), Extremadura (+ 885), Cantabria (+612), Asturias (+457) and Ceuta and Melilla (+16). At the other extreme, the Balearic Islands led the decline in affiliates, with 24,661 affiliates less than a year ago. Followed by the Canary Islands (-11,257), Madrid (-3,748), Basque Country (-2,485), Galicia (-1,649), Castilla y León (-945), Aragon (-842), Navarra (-649), La Rioja ( -209).



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The Minister of Industry, Commerce and Tourism, Reyes Maroto, and Netflix co-CEO, Ted Sarandos, have signed an agreement to use the series and films recorded in Spain as a tourist resource that helps the recovery of the sector after the sharp drop in international demand derived from the Covid health crisis.

Some of the new productions planned in Spain are the series Jaguar in Almería; fair in Barcelona, ​​Cádiz and Huelva; You are not special in Navarra; Privacy in Bilbao and Welcome to Eden in Lanzarote and Barcelona. Also movies like We were songs or Crystal girls in Madrid; The Beast in Teruel, Centaur in different locations in Catalonia and Aragon or Through my window in Barcelona.

Reyes Maroto is committed to building a tourism "of higher quality, seasonally adjusted and the backbone of the territory" that allows adding to the "sun and beach other attractive tourist products that add value to the sector". The minister has explained on numerous occasions the need to work and collaborate to diversify the tourist offer and attract tourists with higher spending who are looking for unique experiences, and film tourism can be a tourist attraction with great growth in the coming years.

The collaboration between Netflix and Turespaña strengthens the link between audiovisual production in Spain and tourism. This union aims to create synergies and contribute to the recovery of the country, reinforcing the Spain tourism brand and expanding knowledge of the richness and cultural diversity of our country.

"Tourism promotion and marketing must be oriented where consumers are and to those platforms and channels that modulate consumer opinion, in our case of travelers," said the general director of Turespaña, Miguel Sanz.

Netflix allows connecting Spanish creators with global audiences. The study Impact of International Entertainment Services on Cultural Affinity and Tourism, carried out by the entertainment platform, reflects that the consumption of Spanish content increases interest and affinity towards many elements of our culture, offering great potential to increase the tourism in the country.

Netflix has launched a promotional video on social networks, within its agreement with Turespaña, showing the most iconic corners of our geography, our culture and our lifestyle through fragments of the movies and series on this platform. Under the title How would you say Spain is without saying it? The video expresses that “Spain is after dinner until dinner, festivals, centuries of history, the beach all year round, even if the water is freezing. It's the feeling that you haven't made a movie because here life is like that, that's why our stories connect with everyone ”.

Link to video: https://www.youtube.com/watch?v=k3dSFccOw18



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The arrival of passengers to Spain from international airports grew in May by 71% compared to the previous month, reaching 1,396,549 travelers, the best figure recorded since August 2020. Even so, the figure is still 84.2% lower to that reached in the same month of 2019, according to the latest situation note published today by Turespaña.

“Although we are still far from the levels prior to the pandemic, the data indicate that we have begun a gradual recovery in mobility, which will increase with the advance of vaccination, the lifting of restrictions and the implementation of measures such as the EU-COVID digital certificate ”, has valued the Minister of Industry, Trade and Tourism, Reyes Maroto.

Germany was the main air passenger issuing market in May, with 407,431 travelers, 29.2% of the total; followed by France, with 191,035 passengers (13.7% of the total) and Switzerland, 98,329 (7% of the total).

Balearic Islands, main destination

The Balearic Islands was the main Autonomous Community of destination, with 386,247 international passengers arriving at its airports (27.7% of the total); followed by the Community of Madrid, with 351,647 travelers (25.2% of the total); Catalonia, with 196,466 passengers (14.1% of the total); Canarias, with 159,292 (11.4%); Andalusia 152,292 (10.9%) and Comunidad Valenciana, with 136,806 (9.8%).

By airports, Adolfo Suárez Madrid-Barajas and Palma de Mallorca were the ones that registered the most activity, receiving 351,641 and 315,711 international passengers, respectively. Together they account for almost half of the arrivals (47.8%). 195,840 international passengers arrived in Barcelona (14% of the total) and in Malaga, 134,057 travelers (9.6%).

55.4% of international air passengers arriving in Spain in May chose traditional companies to fly, while 44.6% opted for low-cost companies.



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The Government has presented today at the Museum of Fine Arts of Oviedo the Xacobeo 21-22 National Tourist Plan, a project to promote the Caminos de Santiago as a cultural and heritage product throughout the national territory with an investment that exceeds 121 million euros , which will be financed with European Next Generation funds. The event was attended by the Minister of Industry, Commerce and Tourism, Reyes Maroto, the President of the Principality of Asturias, Adrian Barbón, the Secretary of State for Tourism, Fernando Valdes and the Minister of Culture, Language Policy and Tourism of the Principality, Berta Piñán. The event was also attended by those responsible for tourism from 11 Autonomous Communities and representative associations of the Camino de Santiago.

“The Camino de Santiago needs a specific plan to revitalize it, taking advantage of the celebration of a Holy Year that will last during 2022. If the Xacobeo of 1993 was fundamental to make the Camino de Santiago a star product of our tourist offer, 2021, the year recovery, will mark a new milestone in the revitalization of this millenary route ”, stressed the Minister of Industry, Commerce and Tourism, Reyes Maroto, at the presentation ceremony at the Museum of Fine Arts in Oviedo, the first of a tour that the Ministry will undertake to publicize the investments of this Xacobeo National Plan in the territories involved.

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The minister explained that the Xacobeo National Tourist Plan is developed within the framework of the Recovery, Transformation and Resilience Plan of the Government of Spain, the most ambitious exercise of public investment and reforms in the recent economic history of Spain and the greatest opportunity to our country since joining the European Union.

“The Xacobeo Plan incorporates measures to conserve and make better use of the Roads of Santiago, and to promote tourist and economic activity. It is a great country project that unites us around an unrivaled cultural, heritage and experiential offer ”, added Maroto.

Main investments

The plan is structured around five main investment axes that the Secretary of State has detailed:

o National Plan for Tourism Sustainability at Xacobeo Destination 2021-2022. Endowed with 45 million euros, it will finance investments aimed at improving the urban landscapes that the Roads cross, such as those related to improving mobility, signaling and accessibility on the different routes of the Camino; beautification of historic centers or rehabilitation of cultural assets.

o Tourism Product Development Program: The Camino is already a product that transcends its initial religious origin and today it is consolidated as a tourist attraction with enormous heritage, natural and cultural resources. After the impact of the pandemic, a global strategy is required to reposition the Camino as a safe destination, but also more inclusive, accessible and digital. To this end, 5 million euros will be allocated to generate or support products linked to the Compostela experience.

o Sustainable projects for the maintenance and rehabilitation of the historical heritage for tourist use of the Caminos de Santiago: With 65,286,148.27 euros, up to 61 publicly owned buildings will be intervened to make them sustainable, reducing their greenhouse gas emissions; modernizing its spill management systems; reducing energy and water consumption or installing smart technologies.

o Smart Tourist Destinations Program: 5 million euros will be allocated to support collaborative projects between destinations associated with the Caminos de Santiago that are members of the Smart Tourist Destinations Network. With a maximum investment of one million per project, it will have to be initiatives that bring together the entire value chain and that guarantee a real impact on the competitiveness and sustainability of the associated tourism offer.

o International promotion program: Turespaña, through the foreign network of ministries and its international promotion campaign, will invest 1,036,411 euros to promote the main routes of the Camino recognized by international organizations. The planned actions include the conversion of the public office of the Spanish Tourism Council in Rome, located in the Plaza de España, into an Interactive Multimedia Center (CMI) that will operate as an information point for the Xacobeo and whose inauguration It is scheduled for July 12.

Among the most important investments in the rehabilitation of historical heritage are, among others, the expansion of the Museum of Fine Arts in Oviedo and actions in the Cathedral of Mondoñedo (Lugo), in the Finca El Parral (Burgos), in the Palacio de los Fernández Alejo (Toledo), the Monastery of Iratxe (Navarra), the Royal House of Alzira (Valencia) or the New Monastery of San Juan de la Peña (Huesca).



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In the framework of the state visit of the President of the Republic of Korea, Moon Jae-in, has inaugurated in Barcelona together with the Minister of Industry, Commerce and Tourism, Reyes Maroto, the Spain-Korea tourist conference to promote bilateral tourism exchanges between the Republic of Korea and Spain in Barcelona.

During the opening of the conference, Minister Reyes Maroto pointed out that Spain is working so that South Korean tourists bet more and more on our country on their trips to Europe. "You are welcome to Spain and we are looking forward to receiving you very soon to rediscover the excellence and quality of our destinations and tourist products or the natural wealth that all of Spain offers and that the Camino de Santiago allows you to discover, especially this Holy Year." For the minister, "Spain wants to recover the tourist flows between the two countries and return to the levels of 2019 where more than 630,000 tourists from Korea visited us, which is the third most important source market in Asia."

The head of Tourism highlighted that Spain is making an important commitment to digitization and the application of artificial intelligence applied to the tourism sector. As Maroto has detailed, the citizens of the Republic of Korea have at their disposal very useful tools to organize their trip to our country. “One example of this is the Travel Safe platform that collects safety recommendations and data of interest to plan trips to Spain. The portal provides information on the requirements and conditions for safe travel. "

Finally, the minister has also transferred to the Korean delegation the advances in the vaccination process in Spain, which already exceed 30 million doses supplied, more than 45% of the Spanish population has a dose and more than 26% the full guideline.

For Maroto, these data "offer a horizon of hope for the restart of safe travel and the reactivation of our tourism sector", together with new instruments such as the European digital certificate that will guarantee safe travel within the EU and the initiative of the OECD “Blueprint for safe international travel, which includes common protocols for safe travel.

Action Plan of the Biannual Tourism Program

After the opening ceremony, Reyes Maroto, and the Minister of Culture, Sports and Tourism of the Republic of Korea, Hwang Hee have signed the extension for one more year of the Action Plan of the Biannual Tourism Program 2020-2021 to complete the program agreed that was suspended after the pandemic.

A plan that gives continuity to the Memorandum of Understanding (MoU) signed during the State trip of the Kings to Seoul in 2019.

The 2020-2022 Spain-Korea Mutual Visits Program contemplates cooperation in the following areas:

• Exchange of experiences, statistics and human resources in the field of tourism in areas such as tourism promotion and digital marketing, market intelligence, planning and development of tourist destinations, in particular, intelligent management of tourist destinations, the promotion of cultural heritage, governance, as well as the coordination of the different administrations and the development of sustainable tourism.

• Encourage the development of initiatives to increase tourist flows, with special emphasis on gastronomic tourism, film tourism, meeting tourism, incentives, conventions and exhibitions / events (MICE) and medical tourism.

• Encourage cooperation between regional and local governments of Spain and Korea in the field of tourism.

• Promote the association of tourism with cultural, artistic and sporting events, highlighting its potential for tourism development.

Likewise, other areas of cooperation are also foreseen, such as promoting the establishment of direct contacts between associations of the tourism industry and other related sectors, in order to attract investment in the tourism sector, especially in the hotel and infrastructure sector and facilitate technical assistance, through reciprocal visits by experts, the organization of seminars and work and training sessions in areas of mutual interest.

Korean tourist data

According to data from arrivals prior to the pandemic, 630,000 tourists arrived in Spain from South Korea in 2019, 29.6% more than in 2018, representing a market share of 0.8% of total international tourists and representing the third most important source market in Asia, after China and India.

With an average stay of 6.4 nights and a total expenditure of 604 million euros, the average daily expenditure of the tourist was 2,268 euros.

The main Autonomous Communities of destination were Catalonia (46.8%), Community of Madrid (31.3%) and Andalusia (18.7%).



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The Minister of Industry, Commerce and Tourism, Reyes Maroto, has intervened in the closing of the Digital Tourist 2021 held in Benidorm where the creation of an intelligent destination platform has advanced, a project with which Spain wants to place itself at the forefront of the tourist countries for its commitment to the digitization of the tourist experience and the integration of the service.

During his speech, Reyes Maroto highlighted that this tool places technology at the center of tourism policy. “In 2019 we connect destinations through the DTI network and in 2021 we want to be more ambitious: digitally connect destinations with tourists and, in turn, with companies, in such a way that a unique tourism intelligence system is generated that place us at the forefront of tourism competitiveness ”.

The objective of the platform will be to integrate, relate and combine public and private data to generate more competitive and business intelligence and thus activate models of continuous adaptation, interconnecting and meeting the needs of all agents of the tourism value chain: tourists, destinations and companies. For Maroto, "it is not only the development of a technological solution, it is the commitment to an intelligent and innovative way of working in the public and private sectors".

In this way, digitization and artificial intelligence are positioned as a lever to modernize our tourism model and for this, 130 million euros will be allocated from the Recovery, Transformation and Resilience Plan. It is planned to last 6 months for its development and the first steps will be the deployment of the DTI self-assessment module, a georeferencing pilot and connection of the whole of the tourist offer with the destination managers, as well as the approval and Deployment of the platform model to a set of key destinations.

Intelligent destination platform

With this tool, a digital ecosystem is generated that will allow optimization of costs and deployment times, facilitating the use of metrics and interconnecting and meeting the needs of all agents in the sector.

For their part, the traveler will be able to interact through the platform with the destination and its companies, maintaining fidelity with the offer before, during and after the trip through different channels, such as social networks, the web or apps.

From the destination point of view, the platform responds to the main challenges encountered in its continuous transformation process. From promotion in markets, tourist information (cultural and activities offer), interaction with tourists during their stay (mobility, waste, security, hours and characteristics of services, health information, etc.) to physical and digital behavior of the tourist with analysis by tourist seasons, by segments or by applying predictive intelligence.

Lastly, for companies, the platform accelerates their business digitization process, both commercially and in management processes, and strengthens the technical preparation of workers. Also providing tools to generate better value propositions and their publication in the best channels for their promotion. Added to that is business intelligence, which allows you to compare your situation with respect to similar businesses in the destination and other competing destinations.

The project is an initiative in favor of technological sovereignty and competitiveness of Spanish tourism based on profitability, the cohesion of the sector and the generation of knowledge to address the challenge of the digital transformation of Spanish tourism in its social, economic and environmental levels. .



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The Spanish Tourism Institute (TURESPAÑA), a body dependent on the Secretary of State for Tourism, today presented a new panel with the most relevant and recent data on the evolution of the COVID-19 pandemic, the rate of vaccination achieved, the evolution of flight searches to Spain carried out from all over the world and from each of the markets analyzed, and data on the perception of safety in Spain as a destination.

Aimed at professionals in the tourism sector, it brings together data from up to 30 of the most relevant countries for Spain as source of tourism in a single graphic visualization platform.

The panel collects, in relation to the COVID-19 Pandemic, the 14-day incidence rates per 100,000 inhabitants in each of the markets contemplated and in Spain and the percentages of the population that have received a dose of the vaccine, as well as the percentage of those who have received the complete vaccination schedule, all of which refer to the last 8 weeks.

Flight search evolution

In relation to flight searches, this tool reflects the evolution of the daily search variation index for roundtrip or multi-destination flights to Spain, in a 7-day moving average from the selected country or countries, during the last 8 weeks compared with identical weeks of 2020.

The application allows both the consultation of the global data and the data of each country, being possible the simultaneous selection and comparison of up to 10 markets of origin. This index has been developed in collaboration with the flight meta-search engine “Skyscanner” and will be operational until August 31, 2021.

Perception of security

Finally, the panel includes a fourth graph that reflects the variation index of the perception of safety in Spain as a tourist destination.

This index measures the level of trust shown by visitors and potential visitors to our country and is calculated using natural language processing techniques, artificial intelligence and machine learning, on millions of spontaneous and real-time tourist mentions on social networks. This index is the result of TURESPAÑA's collaboration with the Spanish “big data” analysis company MABRIAN and with MASTERCARD Spain.

On the other hand, and simultaneously, TURESPAÑA has presented a series of 3 dynamic reports that reflect in an interactive and simple graphical interface, annual information on the flow of travelers and characteristics of tourists, as well as monthly information on the situation, from 26 of the main source markets for tourism to Spain. This information reflects different statistical sources and estimates based on them from 2016 to the latest available date.

The Government thus makes new market intelligence tools available to the Spanish tourism sector, aligned with the commitment to improve the tourism knowledge and intelligence model included in the Plan for the Promotion of the Spanish Tourism Sector.



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The Minister of Industry, Trade and Tourism, Reyes Maroto, has chaired the meeting of the Spanish Tourism Council (CONESTUR) held within the framework of the International Tourism Fair (Fitur), where she has detailed the roadmap for the elaboration of the Sustainable Tourism Strategy of Spain.

During her speech, the minister stressed that a participatory process is being launched in which the sector and the autonomous communities are involved. "This is a national agenda that will be agreed with all public and private actors to face the challenges of the tourism sector in the medium and long term, promoting the double green and digital transition and betting on social and territorial cohesion," he said.

For Maroto, "the tourism industry faces new challenges that require a new, updated vision adapted to the new formulas that allow our sector to increase its profitability, improve the quality of employment and maintain the position of world leadership", he concluded.

The Sustainable Tourism Strategy, aligned with the Sustainable Development Goals (SDGs) of the 2030 Agenda, has a broad consensus of the tourism ecosystem and its general objective is to guide the evolution of the Spanish tourism model towards the future, laying the foundations for the adaptation of the tourism model to sustained and sustainable growth based on the following principles: socio-economic growth; preservation of natural and cultural values; social benefit; participation and governance; permanent adaptation and leadership.

The work will be carried out until the approval of the Strategy in March 2022. Under the initiative of the Secretary of State for Tourism, the working groups will be coordinated with broad public and private participation within the Spanish Tourism Council for each one of the objectives.

Sustainability plans

During the meeting, the Minister of Tourism expressed her satisfaction with the success of the ordinary call for the Tourism Sustainability Plans for 2021. In total, 272 applications have been submitted, 118 more than the previous one, which shows, in the words of the Minister, "the enormous interest that these plans have aroused and how, from the cooperation between the administrations, these projects and their investment are being decisive in the consolidation of a sustainable and quality tourism model".

The deadline for submitting proposals for this second ordinary edition ended on May 14 and all the Autonomous Communities, Ceuta and Melilla, except Catalonia, have participated.

The Secretary of State for Tourism allocates 23 million euros to this edition, which, once again, will be co-financed by the Autonomous Communities and local entities whose projects are selected.



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